YOUR B2Better Healthcare HOSTS
Scott Kosinski
A former executive I worked with once said I reminded her of an e.e. Cummings quote, “A day without laughter is a day wasted.” That was one of the favorite compliments I’ve ever received. One could say, “I live to laugh and laugh to live,” as I took on a side job battling Stage-4 colon cancer in 2021.
Laughing is easily the best medicine. Life is all about making positive memories – and most of mine include laughter.
When I’m not battling cancer, I work full-time leading the sales and account management team at Amplifon Hearing Health Care. Since I can’t travel as much as I’d love to for conferences and events, I created the B2Better Healthcare podcast with Amplifon’s permission and sponsorship to do what I miss – engaging with some of the brightest talent in healthcare and B2B sales and marketing. I love thought-provoking conversations, hearing about new innovations and game-changing companies and/or products.
Why listen to me? Well, I have a 25-year history in healthcare, transforming marketing and sales teams across multiple organizations that have resulted in hyper-growth of sales. I’ve led sales and retention, marketing, brand, web and social media, lead generation, customer experience, product, strategy, and intelligence. And I’ve managed teams for 20+ years. My teams have succeeded by our get-shit-done attitudes built on grit, strategy, ownership, accountability, and ethics.
In an ever-changing business landscape, it’s critical to hear from the innovative companies and savvy professionals changing the game.
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Kit Kiefer
Once described as having “the most interesting resume in higher education,” Kit Kiefer brings a diversified skillset and an unconventional worldview to business, education, and the B2Better Health podcast.
A journalist by training and a broadcaster by avocation, Kit edited the top-selling magazine for sportscard collectors and parlayed that into a career in sports marketing, where he helped design products that fueled the card-collecting boom of the 1990s. He also conducted some of the first market research in the industry, which was picked up by several large Wall Street brokerage houses (before they failed).
After the sportscard business went into a tailspin post-9/11, Kit edited the world’s largest Pokémon magazine before joining Delta Dental of Wisconsin and helping to build their marketing department – but that was just his day job. On the side he wrote travel articles for The New York Times, wrote six books for Marvel Entertainment, and got a master’s degree.
The master’s degree unlocked a career in higher education. He began teaching while helping launch the travel-insurance startup Berkshire Hathaway Travel Protection, and continued teaching while transitioning to his own agency, Polymath Research + Marketing.
Today Kit works with a new generation of marketers, helping them understand the fragmented marketing landscape and the challenges of AI. He believes in a 360-degree view of brand and marketing and in the healing power of crunchy guitars.